To be successful in business whether it is offline or online you need to streamline your sales process. One of the surest ways to make more money is to increase the amount of money each customer purchases. That is why many stores have loyalty programs and builds their own mailing and emailing lists. Return business is a must.
A smart internet marketing professional like yourself wants to increase your bottom line without increasing your traffic to your site. And that is where having a sales funnel comes in.
A typical sales funnel will flow something like this:
1. Squeeze page for following up and pre-selling leads.
2. Sales page.
3. Upsell
4. Optional Downsell
5. Download page
There are variations to this structure but that is a simple example.
It is a proven fact that most people do not purchase products from a website on their first visit.
So an essential part of an effective sales funnel is to follow up with your leads. You collect their email address and continue to follow up with them to close the sale. You can also send your leads other offers whenever you see fit. I will show you how you can put the follow up mechanism together. This is an important step that absolutely makes or breaks the success of the product you are marketing.
You also need to have a process that flows smoothly from the follow up process, through the purchasing process and product delivery phase.
This video series is going to show you everything you need to know about setting up an effective sales funnel
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